It’s been more than a year since 888 Holdings revealed plans to launch an online sportsbook with a Sports Illustrated (SI) theme in several US states. 888 Holdings to focus on SI and online casino gaming
The company also announced it is restructuring its expansion strategy. It’s become clear to us that the intense competition in sports betting and the dominance of the top four brands means that it’ll be very difficult to deliver positive returns without evolving our plan.”Ĩ88 is the world’s leading betting company with internationally recognized brands, including 888 Casino, William Hill, Mr Green and Sports Illustrated (SI) Sportsbook. “Our original plan here was to build a nationwide sports lead operation in 12 to 15 states. The discussion also included its further growth into the regulated US gambling markets.Ĭhief Strategy Officer, Vaughan Lewis, said that while the US market represents one of 888’s most attractive growth opportunities, it is “intensely competitive.” As he explained:
During its recent Capital Markets Day (CMD), 888 Holdings discussed an extensive list of topics.
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